Late autumn is approaching in Shanghai. People are wandering with their friends in the streets, while printed T-shirts are gradually changing into printed coats. That’s when we find that printed clothing has become a trend, and a fashion as well. And digital printing allows even more distinctiveness to the fashion.
As one of the most influential professional fairs in digital printing industry in Asia and a disseminator, TPF goes deep into the end-use application of digital printing, carries out research and investigation at fairs and industry clusters of textiles & clothing, and home textile in order to learn the actual demand of end-users for digital printing and then shares the results.
The development of digital printing has been driven by various reasons in recent years, like adjustment on environmental policy, transfer of labor-intensive industries, shift of idea on consuming, wide spread of Internet Plus and so on. It’s not hard to find out that digital printing has received good grace from top clothing brands, fabrics vendors and designers after visiting some fairs of clothing and fabrics( such as Intertextile 2017-Autumn/CHIC 2017-Autumn). Digital printing has been a hot topic in textile & clothing and home textile industry. The digital printing element can be seen everywhere.
Printing entrepreneurs have interpreted their preference to six printing trends through showing their own printed products:
- Special Printing
- Digital Pigment Printing
- Digital Transfer Printing
- Customized Solution on Cultural Clothing
- Fast Reaction In Clothing Printing
- New Mode of IP Licensing & Flexible Manufacture of Clothing
In addition to clothing, digital printing shows its uniqueness for its extensive end-use application. Its trails can be seen on various substrates like beach towels, bath towels, blankets and so on.
We’ve also collected some opinions from insiders in clothing industry at CHIC 2017-Autumn. Clothing as a part of retailing has suffered from electronic commerce. Middle class aging 25 to 40 is turning out to be the main consuming contributor. They are proved to be more individual. Therefore, those brands which indicate youth, character and fashion are increasingly favoured.
Meanwhile, we’ve learnt that the need of customers for brands is abundant in the time of Internet. Including:
- For buyers and micro stores, more unique design on personalized demand is required.
- For brands with physical stores, more ODM design service provided by the factory is desired.
- For customers, the adaption of shopping online makes it easier for them to be involved in a DIY process.
Among these topics on the relations between customers and clothing brands, we can find that because of fast fashion, niche market and customization, digital printing can fully perform its strengths. And this also explains why digital printing has won the heart of lots of textile application end-user.
Shanghai International Digital Printing Industry Fair 2018 (TPF 2018) is organized by UBM China and Sun Conference & Exhibition, which will be held in 19-21 April 2018, Shanghai New International Expo Centre. The exhibition area is about 23,000 square meters, there will be more than 200 exhibitors, more than 16,000 visitors from 50 countries and 9,800 professional visitors from home and abroad, among which 65% come from home textile, clothing, printing and dyeing, fabrics processing, leather & ceramics and other end users. Meanwhile, with the aid of 50 professional and authorized media, TPF will be reported in a full range. Leading media of the world, PR Newswire, will release the up-to-date information on TPF globally through its mass media.