Finnish enterprise ------- Mikebon Oy specializes in operating textile printing gifts and souvenir now, and the printed t-shirt and hoodie are its core products. At present, to meet the needs of customers, Mikebon has invested in direct-type digital garment printer for the first time through buying Kornit Avalanche.
---------Kornit supports Finnish printing
Digital Printing can realize small batches
Eija Kortelainen (Mikebon CEO) said, our company owned 15 kinds of T-shirts design 15 years ago. Among them, we can sell approximately 10000 t-shirts which in best designing. Now we had
more than 300 kinds of designing, however, the t-shirts in best designing only sells 3000 to 4000 a year. Meanwhile, one kind of T-shirt is sold about 1000. We can’t even make them approach to old sales with only single designing. The sales will disperse more seriously.’
Therefore, when you expand to other European countries, digital printing can make Mikebon possess more varieties, even more designing to satisfy the demands of new market. Company explains that due to there are a lot of processes among preparing and dealing with traditional silk screen printing, and one of its main problem is that it need be printed 300 products at least to make break-even. But digital printing can start printing basically when the designing have prepared.
Digital printing need more new designing
Marketing expanding always means it must have more new designing. Traditionally, marketing expanding means greater survival. Although Mikebon owns a big warehouse, digital printing will decrease the requirements of enlarging stock. At last, it will even reduce the needs.
Digital printing reduce the requirements in numbers of operator.
The old printing with octopus type needs three operator, but Kornit Avalanche only needs one operator. In addition, Avalanche have improved its velocity, it can conduct small amounts of printing and repeating printing.
The developer of digital textile printing encounters the biggest challenge is the quality of textile in color does not come up to their expectations. However，Kornit Digital has specialized in research and development( R&D) to solve this problem. Meanwhile the feedback of Mikebon have achieved success.
Furthermore, Mikebon has tested the fastness of printing products sufficiently. They put some textile in industry washing machine under 60°C to wash more than 20 times. And they can say the Kornit Printing really quite stable.
Digital Printing realizes environment protection
The discussion around ecological benefits between silk screen printing and digital printing have been opened up many times. Mikebon seems that digital printing can protect environment better Kortelainen said it’s can protect environment better because you don’t need silk screen and some chemical appliance when you produce them. We save a large amount of water, so you don’t need to clean plenty of silk screen.